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HVAC CONTRACTOR MARKETING

Promote your HVAC services with professionally designed postcard templates or upload custom designs to create eye-catching direct mail campaigns. Our printing and mailing solutions help HVAC companies reach local homeowners effectively, boosting leads and customer retention.

Upload your design - Select a size to get started

custom upload EDDM size

4" x 6" Postcard

As low as $0.68 per print

custom upload EDDM size

8.5" x 5.5" Postcard

As low as $0.78 per print

loyalty card design

5.75" x 11" Postcard

As low as $0.96 per print

HVAC Marketing Tips

By implementing these tips, you can create effective direct mail marketing campaigns that generate leads, boost your customer base, and grow your HVAC business.

Hyperlocal Focus

Instead of a wide net, target specific neighborhoods with known older homes (more likely to need replacements) or areas prone to extreme weather.

Strong Call to Action

Make it easy for homeowners to respond:

"Call Now for a Free Quote"

"Schedule Your Tune-Up Today"

"Visit Our Website for Special Offers"

Urgency/Scarcity

Create a sense of urgency (e.g., "Limited-Time Offer," "Early Bird Discount").

Personalized Postcards

Use variable data printing to personalize postcards with names and addresses.

Trackable Mail

Utilize tracking numbers to monitor delivery and response rates.

QR Codes

Include QR codes that link to your website, online scheduling, or special offers.

Discounts and Coupons

Offer exclusive discounts for new customers or specific services. Offer exclusive discounts for new customers or specific services.

Free Inspections

Offer free system inspections or tune-ups with a service call.

Referral Programs

Incentivize existing customers to refer new business.

Monitor Response Rates

Track how many calls, website visits, or service requests you receive.

Local Regulations

Ensure your direct mail campaigns comply with all local regulations and mailing guidelines.

Customer Loyalty Programs

Reward repeat customers with discounts, exclusive offers, or early access to promotions.

Offer Real Value

Ensure that the rewards offered are appealing and provide real value to your customers. This can include discounts, free products, or special services.

Sponsorships

Sponsor local events or sports teams.

Adjust Your Strategy

Based on your results, refine your targeting, messaging, and offers.

Disclaimer: This information is for general guidance only and may not be suitable for all businesses.

Find the answer to commonly asked questions

Your artwork will be sent to our team of specialists, who inspect each file for print-ready status and add the address/indicia elements to mailers. If your artwork file requires any major adjustments, we will contact you directly for approval. Once the artwork passes through our QA process, we will begin batching and printing your order.

DPI stands for Dots Per Inch, and is a measurement of how many dots of color are contained within an inch of artwork space. The higher the DPI number, the higher your artwork resolution will be.

Yes! You will have a chance to download a PDF proof of your order. You will need to approve your order to checkout.

We recommend exporting your artwork at 300 DPI resolution to achieve the best print quality.

We highly recommend that your PDF file size remains under 50 MB. Your artwork must remain at 300 dpi resolution, but photos should be compressed as much as possible to allow for a smoother process during production.

We recommend using Adobe programs such as InDesign, Illustrator or Photoshop to build out your artwork and export a high-quality PDF or JPG.

For print-ready files, we require 0.125" extra space (artwork bleeds) on all sides. For example, a Jumbo card (8.5" tall x 5.5" wide) would need to be submitted as an 8.75" x 5.75" document. If you are choosing the PDF option, please include crops marks (offset to 0.125") in your file.


Keep all important content at least 0.125" away from the edges to avoid having it trimmed off during production. For postal standards, mailers need to include a blank white space (4.25" wide x 3.25" tall) in the lower right corner of the address side.


The document bleeds refer to the extended artwork on all sides. Our products are printed on large sheets and later cut down to the finished size. The extra bleeds ensure that the product edges do not include any undesirable white borders in production.



Borders are not recommended due to cutting shifts. If your product is not trimmed exactly on the cut lines, borders may appear uneven.

Yes, we require that you provide print-ready files in CMYK color mode. Often times your files may start in RGB color mode (which serves as a web-based color palette), but switching to CMYK mode provides a closer match to how the printed piece will appear. Any other color mode will not produce optimal printing results.

You have the option to embed or outline the fonts before submitting your PDF artwork, however, we do not require that step for print files. Embedding a font will store your information in the file so it can be opened on a different computer and not vary in appearance. However, if your artwork includes variable text that needs to be compliant with our system (such as the key code or [[Homeowner]] verbiage), we need those fonts to remain editable (not outlined or embedded) in order to perform the necessary setup for production.

If you receive a message that states "The PDF you have uploaded may not be press-ready", please ensure that you have set up the artwork size, bleeds and crop marks correctly. If the file continues to trigger the error message afterward, you may still proceed with your order.


Depending on what program you exported the artwork from, our system may not immediately recognize or support your file settings. However, as long as your file is set up with our press-ready standards, we can take care of the rest.

Traditional Direct Mail

+ High Level of Personalization

Variable data, which Corefact offers, includes a homeowner’s name, address, and their home on a map, and can be printed on any postcard. This is a key component in getting a homeowner’s attention when they see your direct mail marketing.


+ Lead Generation and Measurement

With the Corefact Home Estimate, you can measure the interaction a homeowner might have after receiving your postcard, allowing you to follow up accordingly. With EDDM, you have no way to track interactions and must rely on homeowners to take the initiative to call or email you after receiving your direct mail.


+ No List or Quantity Restrictions

When you choose your farm, you can choose the exact houses you’d like to market to, and can get very specific. No limits are set. Targeting is the key to any good marketing strategy. Going to the masses costs more and takes more time.


+ Trackable

Bar codes are on all Corefact direct mail. You can track and monitor your direct mail to confirm that it has reached its destination. This might not seem like a big deal, but knowing what you pay for has reached each homeowner’s front door is reassuring.


+ No Size Constraints

EDDM offers limited-size options and pushes businesses into larger sizes, which are good in some instances and bad in others. With traditional direct mail, you do not have these constraints.